Cookie Policy
Last updated: 22 July 2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and - where you have consented - to provide analytics and advertising functionality.
This site also uses localStorage (a browser-based storage mechanism) to store your cookie consent choice. localStorage is not a cookie but functions similarly in this context.
2. How We Implement Consent - Google Consent Mode v2
This website uses Google Consent Mode v2, implemented in js/consent-mode.js, which loads as the first script in the <head> of every page. By default, before you interact with our cookie banner, the following signals are set to denied:
ad_storage- deniedad_user_data- deniedad_personalization- deniedanalytics_storage- denied
The following signals are set to granted by default as they are necessary for site functionality:
functionality_storage- grantedsecurity_storage- granted
When you click "Accept All" on our cookie banner, all four consent signals are updated to granted and your choice is stored in localStorage under the key cookieConsent with value accepted.
When you click "Reject Non-Essential", only functionality and security storage remain granted. Your choice is stored in localStorage as rejected. The banner will not reappear until you clear your browser data for this domain.
3. Cookies and Technologies We Use
3.1 Strictly Necessary
These are required for the website to function. They do not require consent.
| Name / Key | Type | Purpose | Duration |
|---|---|---|---|
| cookieConsent | localStorage | Stores your cookie consent choice (accepted / rejected) | Until browser data cleared |
| Server session | Server log | IP-based security logging by hosting provider | 90 days |
3.2 Analytics Cookies (consent required)
These are set only after you accept analytics cookies.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes users for statistical analysis of site visits | 2 years |
| _ga_* | Google Analytics 4 | Persists session state for GA4 | 2 years |
| _gid | Google Analytics | Distinguishes users (short-lived) | 24 hours |
3.3 Advertising & Remarketing Cookies (consent required)
These are set only after you accept advertising cookies.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Conversion tracking - links ad clicks to conversions | 90 days |
| IDE | Google DoubleClick | Used to serve targeted advertisements | 13 months |
| test_cookie | Tests whether the browser accepts cookies | Session |
4. Third-Party Cookies
Where analytics or advertising cookies are set by Google, those cookies are governed by Google's Privacy Policy and their data processing terms. We have entered into Data Processing Agreements with Google as required under UK GDPR. For more information, see Google's privacy documentation.
Google Fonts are loaded from fonts.googleapis.com. This involves a connection to Google servers which may log your IP address. Google Fonts does not set cookies and is loaded as a performance necessity for correct display of this site.
5. Managing Your Cookie Preferences
You can manage your cookie preferences in the following ways:
- Cookie banner: When you first visit the site, use the banner to accept or reject non-essential cookies.
- Browser settings: You can configure your browser to block or delete cookies. Note that blocking strictly necessary localStorage keys may affect site functionality.
- Clear localStorage: Clearing your browser's localStorage for this domain will remove your stored consent choice and re-display the cookie banner on your next visit.
- Google opt-out: You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.
- Advertising opt-out: You can manage interest-based advertising preferences at youronlinechoices.eu (EU/UK residents).
6. Updates to This Policy
We may update this Cookie Policy as our use of cookies changes or as regulatory requirements evolve. The "Last updated" date will reflect any changes. We recommend reviewing this policy periodically.
7. Contact
For questions about this Cookie Policy or our use of cookies, contact us at info@anklespine.world.
To raise a concern about our data practices with the supervisory authority: Information Commissioner's Office (ICO) - ico.org.uk · 0303 123 1113.